The US hospitality industry is one that is fraught with risks even in the best of times. In the United States, the hospitality sector consists of four main segments- Food and Beverage, Travel and Tourism, Lodging, and Recreation, all of which contribute a significant...
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Top Trends Shaping the Future of Video Game Industry
With the increasing competition in the video game industry, players in this industry are facing several predicaments when it comes to targeted advertising and implementing advanced technologies. To differentiate themselves from their competitors, video game industry...
A Comprehensive Guide to Mobile Analytics
What is Mobile Analytics? Mobile analytics refers to the approach that helps to capture the details of customers’ experience within a mobile app or website. It helps in collecting data on the user’s response to marketing campaigns and advertising. Also, it focuses on...
5 Steps to Build an Analytics Driven Organization | A Free Resource by Quantzig
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The Rise and Value Of Predictive Analytics in Enterprise Decision Making
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Customer Analytics Helps a Renowned Telco Company Devise a Customer-Centric Marketing Approach
The client: Telco companyArea of engagement: Customer analytics In today’s fast-paced business-centric environment, it becomes a requisite to predict customers’ behavioral patterns to understand their needs and provide customized product or service offerings...
Quantzig in the News: How Merchandising Analytics Can Optimize Promotions and Storefront
Quantzig is a global analytics and advisory firm that offers actionable insights for impactful decision making, customized solutions to fit exact requirements, and advanced visualization tools. Our objective is to bring together the best combination of analysts and...
10 Ways HR Analytics Can Benefit Your Organization
HR analytics solutions are becoming more powerful and versatile, and more companies are beginning to adopt them due to their numerous benefits. Human resources are never the first thought people have when they consider implementing analytics, but it’s an area that can...