Digital Analytics Trends 2018: Our Top Picks
Web analytics is no longer as simple as it used to be a few years ago. In this digital age, capabilities such as social, cloud, mobile analytics, and associated data technologies have emerged as catalysts for core business disruption. The amount of data available...
Why the Media Industry Needs to Upgrade to Big Data Analytics
Big data analytics has become an invincible tool to stay competitive in any business. In fact, there is hardly any sector that has been left unaffected by big data. The media industry, known to be hungry for innovative content and technology, has been one of the early...
Web Analytics Vs Customer Analytics- What’s the Difference?
Web analytics and customer analytics are often confused with one another. However, both these terms are distinct from one another. Web analytics refers to the collection and analysis of web data to maximize the usage of the site. Web analytics measures things that are...
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