With the world entering the era of big data, the need for its storage has also increased. This was a cause of concern for businesses until 2010 and their focus was centered around building solutions and frameworks to store the huge data volumes. Today Hadoop and other...
applications of big data in marketing
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5 Ways Big Data and Analytics is Revolutionizing the Food Industry
The food industry is one of the most profitable sectors across the globe. However, with the increase in global competition, companies in the food industry have started facing numerous challenges such as reducing supply chain waste, optimizing supply chain efficiency,...
3 Common Mistakes to Avoid in Big Data Analytics
Today, big data analytics is one of the most crucial processes for any business, big or small. For data scientists, it acts as a pair of glasses that helps them see the actual reality of a business’ performance, beyond scattered numbers in graphs. A proper, solid, and...
How Advanced Data Analytics Drive the Next Wave of Growth for Transportation and Logistics Industry?
Today, transportation and logistics (T&L) companies have embraced advanced data analytics in their operations since it allows them to run sophisticated networks globally. But unfortunately, the investments made in advanced data analytics is not satisfactory. Now,...
Top 3 Applications of Big Data in Marketing That You Should Know About
Today, the amount of data that is being generated is increasing exponentially. This exponential increase in the data offers both a challenge and an opportunity for marketers. The question of “how to harness and process huge data in lesser time and more innovative ways...