Multi Touch Attribution Modeling Helped a Smart Wearables Company to Analyze and Quantify Media Spend Based on ROAS – Quantzig’s New Success Story
About the Client The client is a leading German wearable technology company that develops a wide range of wearable devices including smartwatches, fitness trackers, and portable health monitoring devices. The Business Challenge The global smart wearables market is...
Best Practices in Personalized Marketing
The progress of digital marketing over the years has been phenomenal. Advertisers used to rely on one single message for all to do the job in traditional media. However, with the advancement in digital media and big data, it is possible to personalize the marketing...
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