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Engagement Summary In our recent engagement, we worked with a well-established wine and spirits manufacturer based out of the US, to help them leverage attribution modeling to optimize their marketing campaigns and identify the best possible way to drive ROI through...
About the Client The client is a leading German wearable technology company that develops a wide range of wearable devices including smartwatches, fitness trackers, and portable health monitoring devices. The Business Challenge The global smart wearables market is...
The progress of digital marketing over the years has been phenomenal. Advertisers used to rely on one single message for all to do the job in traditional media. However, with the advancement in digital media and big data, it is possible to personalize the marketing...
With the advent of big data and advanced technology, organizations are realizing the benefits that various analytical tools and approaches provide them. It is a known fact that marketing analytics drives growth opportunities, increases the marketing return on...
Marketers are striving to link the actual changes in sales and market share with their cross channel marketing activity. The marketing function has always been under the scanner in terms of budget planning, fund allocation, effectiveness of marketing campaigns and its...
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