Big Data Based Cross-Sell Analytics Improves Sales Offer Acceptance by 25% for a Banking Client
Business Challenge Creating better cross-sell and customer offers to improve acceptance. A leading bank in the US wanted us to utilize big data for conducting customer offers and cross-sell analysis to increase offer acceptance. Speak with our analytics experts to...
Product Launch Impact Assessment Helps Maximize Customer Reach for New Products for a European Bank
Business Challenge Assessing the impact of newly launched products. A leading European bank wanted to conduct product launch assessment for its new offerings through social media analytics. Situation: Determining the popularity of and sentiments for newly...
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