Acquiring new customers is a more expensive process when compared to the retention of old ones. This is one of the main reasons why leading companies have put reducing the customer churn and improving their customer retention capabilities on their priority...
Bank
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Big Data Based Cross-Sell Analytics Improves Sales Offer Acceptance by 25% for a Banking Client
Business Challenge Creating better cross-sell and customer offers to improve acceptance. A leading bank in the US wanted us to utilize big data for conducting customer offers and cross-sell analysis to increase offer acceptance. Speak with our analytics experts to...
Product Launch Impact Assessment Helps Maximize Customer Reach for New Products for a European Bank
Business Challenge Assessing the impact of newly launched products. A leading European bank wanted to conduct product launch assessment for its new offerings through social media analytics. Situation: Determining the popularity of and sentiments for newly...
Collections analytics helps in better collection planning and reduces costs for multinational bank
Business Challenge: Improving collection efforts A leading bank in the US wanted us to analyze & setup the collections analysis framework to evaluate the effectiveness of its various initiatives. Situation: High costs of collection with low collection...