Highlights of the Case Study: Particulars Description Client A leading bank operating at a global level was facing a rapid increase in customer churn, leading to a loss in revenue and a rise in CACs. Business Challenge Our client wanted...
banking analytics
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How Marketing Analytics in Banking Helped to Optimize the Client’s Marketing Spend?
Highlights of the Case Study: Particulars Description Client A leading bank that sought to improve transparency in marketing spending and outcomes Business Challenge Our client wanted to assess the suitability or appropriateness of their...
Banking Analytics: Transforming Business Operations in the Banking Sector
Today’s customers have become digitally empowered and that is why there is a need for the banking industry to harness the power of customer data with banking analytics. Banking analytics should be the part of every major initiative in the banking industry ranging from...
4 Ways Banking Analytics is Transforming the Banking Industry
The application of big data in banking can help companies to harness siloed data and offer personalized banking solutions to customers to drive profitability. With the advent of big data analytics, the banking sector is focusing more on responding to the expectations...
5 Financial Analytics Secrets that will Help Businesses in Smart Decision Making
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Is Customer Analytics the New Kingpin for Banking Services Companies?
For modern banking services providers, understanding the customers is the foundation for a sustainable competitive advantage. The internal and external data sources available to banking services companies can be great sources for guiding product development, customer...
Advanced Analytics for a Leading Banking Sector: A Quantzig Success Study
Global Banking Sector Overview The largest banking sector corporations in the world have significantly enhanced their capital position over the years since the global crisis. While there is an enduring debate in some corners that banking sector players are still not...
Customer Analytics Engagement: Empowering a Leading Internet Banking Services Provider to Enhance Service Efficiency
What the Client Wanted Identify drivers of customer churn and build a churn propensity model to retain potential customers and enhance service efficiency. The Outcome With the help of Quantzig’s customer analytics engagement, the internet banking services provider was...
Retail Banking Sector Market Analysis – How Marketing Mix Optimization Solutions Helped a Retail Banking Firm to Find Optimize the Marketing Mix
Quantzig, a global analytics services provider, has recently completed its latest marketing mix optimization solution for a retail banking firm. The retail banking sector is under tremendous pressure to develop digital and data processing capabilities in order to...
Top Challenges Hindering the Growth of the Online Banking Sector
The emergence of online banking has made offering banking services that much more comfortable. It has provided speed and convenience to the customers. Long gone are those days where customers had to drive to the banks and stay in the queue just to check their account...