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Highlights of the Case Study: Particulars Description Client A leading bank operating at a global level was facing a rapid increase in customer churn, leading to a loss in revenue and a rise in CACs. Business Challenge Our client wanted...
Highlights of the Case Study: Particulars Description Client A leading bank that sought to improve transparency in marketing spending and outcomes Business Challenge Our client wanted to assess the suitability or appropriateness of their...
Today’s customers have become digitally empowered and that is why there is a need for the banking industry to harness the power of customer data with banking analytics. Banking analytics should be the part of every major initiative in the banking industry ranging from...
The application of big data in banking can help companies to harness siloed data and offer personalized banking solutions to customers to drive profitability. With the advent of big data analytics, the banking sector is focusing more on responding to the expectations...
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For modern banking services providers, understanding the customers is the foundation for a sustainable competitive advantage. The internal and external data sources available to banking services companies can be great sources for guiding product development, customer...
Global Banking Sector Overview The largest banking sector corporations in the world have significantly enhanced their capital position over the years since the global crisis. While there is an enduring debate in some corners that banking sector players are still not...
What the Client Wanted Identify drivers of customer churn and build a churn propensity model to retain potential customers and enhance service efficiency. The Outcome With the help of Quantzig’s customer analytics engagement, the internet banking services provider was...
Quantzig, a global analytics services provider, has recently completed its latest marketing mix optimization solution for a retail banking firm. The retail banking sector is under tremendous pressure to develop digital and data processing capabilities in order to...
The emergence of online banking has made offering banking services that much more comfortable. It has provided speed and convenience to the customers. Long gone are those days where customers had to drive to the banks and stay in the queue just to check their account...
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