How Customer Segmentation Opened-up New Avenues to Improve the Wallet Share of a Banking Services Provider by Over 45%
Benefits of Customer Segmentation In today’s rapidly developing market space, customer segmentation holds a top spot in the management agenda of professionals across industries. In fact, even the most laggard businesses consider customer segmentation as a key growth...
Is Customer Analytics the New Kingpin for Banking Services Companies?
For modern banking services providers, understanding the customers is the foundation for a sustainable competitive advantage. The internal and external data sources available to banking services companies can be great sources for guiding product development, customer...
US Banking Services Provider Witnessed a 5x Increase in Customer Satisfaction – Quantzig’s Customer Analytics Engagement
5 Ways Customer Analytics Can Help the Banking Services Sector Today, customer preferences and needs are constantly propelled by the changes in technology and the economic environment. Banking firms that have developed their organization with a product-oriented focus...
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