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Today’s customers have become digitally empowered and that is why there is a need for the banking industry to harness the power of customer data with banking analytics. Banking analytics should be the part of every major initiative in the banking industry ranging from...
Benefits of Customer Segmentation In today’s rapidly developing market space, customer segmentation holds a top spot in the management agenda of professionals across industries. In fact, even the most laggard businesses consider customer segmentation as a key growth...
For modern banking services providers, understanding the customers is the foundation for a sustainable competitive advantage. The internal and external data sources available to banking services companies can be great sources for guiding product development, customer...
5 Ways Customer Analytics Can Help the Banking Services Sector Today, customer preferences and needs are constantly propelled by the changes in technology and the economic environment. Banking firms that have developed their organization with a product-oriented focus...
The client: A leading retail banking firmArea of engagement: Customer retention and loyalty management Retail banking is a typical mass-market banking segment that allows its customers to use local branches of the more extensive commercial banking establishments....
The emergence of online banking has made offering banking services that much more comfortable. It has provided speed and convenience to the customers. Long gone are those days where customers had to drive to the banks and stay in the queue just to check their account...
LONDON: Quantzig, a global analytics services provider, has announced the completion of its latest customer segmentation solution for a banking sector client. The banking sector is highly fragmented and includes segments such as retail banking, corporate and...
Business Challenge A renowned banking services provider with a considerable number of services spread globally wanted to profile customers into specific groups to design their marketing efforts to meet the business requirements. The client wanted to gain a deeper...
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