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What is behavioral segmentation? Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior. This approach of market segmentation focuses more on the distinct actions of customers...
Advantages of Behavioral Segmentation S NoAdvantages of Behavioral Segmentation1.Dietary Choices of Customers2.Track the Take Away3.Target Specific Customer Groups4.Easier marketing strategy creation5.Make predictions and plan ahead "Don’t find customers for your...
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