Tag: benefits of analytics


How to Make Your Business Stand Out with Web Analytics Services?

Digital marketing is gaining tremendous importance across all industries and within an environment where there is an immense value of ROI. Therefore, for companies, it is imperative to measure and quantify all web and social media activity to monitor the effectiveness of digital marketing campaigns and media investments. But businesses face several issues in evaluating their digital presence in the era when a strong online presence can be the key to business growth.

A recent report indicates that only 23% of companies have data-driven initiatives achieving remarkable results. 77% of marketers are still not able to report or measure how their business is performing online and how their customers react to their products or services. This is where companies need to realize the importance of web analytics services.

“Web analytics services equips businesses with the ability to decide what’s working and where there is scope for improvement.”

At Quantzig, we understand the impact that web analytics services can have on your business. And to help companies stay ahead of their competitors, our team of experts have created a comprehensive guide on web analytics services, that offer extremely helpful insights on leveraging web analytics services to improve business growth.

Web analytics services have the potential to help companies analyze and understand their brand sentiment, provide information on the competing brands and effectiveness of their promotional activities. But before we move on to the benefits of web analytics services, let’s understand the definition of web analytics.

Are you wondering how to analyze the effectiveness of company communications and customer interactions on different digital marketing platforms? Customized KPIs and metrics may hold the key to success. Get in touch to know more about the benefits of our web analytics services.


What is Web Analytics?



Top Benefits of Analytics in Chemical Manufacturing

Chemical manufacturing firms have historical datasets with processes and products, which can be used to discover patterns.

What is the importance of concepts like big data and analytics to the modern enterprise environment? It is “huge”. The real strength of concepts like big data and analytics come from their symbiotic relationship. With improvements in the quality of data, the value of the insight generated by sophisticated analytics solutions also improves. This is specifically true in the chemical manufacturing industry, where many companies are using big data and analytics to have a new level of strategic planning that has not been available until now. Planning of resources and allocation have always been critical processes in the chemical manufacturing industry. Today, fundamental change and complexity are increasing exponentially due to globalization impact, shifting demand center towards the rising middle class in Asia, global comGet More Infopetition and the unprecedented influence of US unconventional oil production on raw material costs and the rapid adoption of technology to evolve business models. Thus, the analysis is very crucial as events and change unfold to be effective in responding.

There are various benefits of analytics that should be analyzed by the chemical manufacturing companies to grow in this competitive market. Some of those benefits are listed below:

Benefits of Analytics

Helps maintain and manage assets

Chemical manufacturing equipment like compressors and turbines have sensors that pull a continuous stream of data. This data is used by data scientists to identify patterns and predict potential breakdowns and failures of machinery, making this one of the crucial benefits of analytics. Similarly, chemical manufacturing firms can use data comparison from similar equipment to guarantee optimization of performance. Hence, chemical manufacturing firms can avoid unexpected and sudden machine shut-downs and can improve their productivity.

Energy management

Since multiple dynamic operations are performed together in a chemical plant, selecting optimal operating conditions becomes very difficult. The real benefits of analytics lie in the fact that it makes use of technologies like soft sensors, which can help in processing some data points. This can further help in boosting the efficiency of energy and reduction of their costs.

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