Promoting Brand Loyalty for a Renowned Banking Sector Client with Salesforce Analytics

Marketing Mix Optimization for the BFSI Industry

The allocation of marketing funds in financial institutions are often based on a percentage of last year’s revenues; consequently, this approach fails and leads to wasteful spending and substandard results. Better results can be achieved by using marketing mix models...
How Advanced Analytics is Re-shaping the Banking World

How Advanced Analytics is Re-shaping the Banking World

Like ATMs and online banking before it, advanced analytics is quickly changing the playing field in the banking world. Banks are increasingly using analytics to gain a competitive advantage and to form conclusions and insights based on the information they have...


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