Banking Sector Analysis – How Sales Forecasting Can help Banking Firms Forecast their Profit Margins
LONDON: Quantzig, a global analytics services provider, has announced the completion of its latest analytics engagement for a leading banking sector client. Despite the implementation of stringent regulations and increasing levels of competition in the market, leading...
Increasing ROI, Effectiveness, and Efficiency in the BFSI Industry Through Marketing Mix Modeling
Quantzig’s recent study on marketing mix modeling optimization for a leading bank analyzes the impact of media spend on the ROI and revenues. Marketing Trends in the BFSI Sector The implementation of strategic and strong marketing models in the BFSI sector ensures an...
Marketing Mix Optimization for the BFSI Industry
The allocation of marketing funds in financial institutions are often based on a percentage of last year’s revenues; consequently, this approach fails and leads to wasteful spending and substandard results. Better results can be achieved by using marketing mix models...
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