When it comes to leveraging big data analytics in retail, there are several factors and statistical techniques that determine success including the approach to data mining, predictive modeling, machine learning, and data modeling. Retailers that have successfully...
Big Data Analytics in Retail
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Top 4 Retail Analytics Trends Shaping the Retail Industry in 2019
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Big Data and Analytics Helped an FMCG Brand Analyze Customer Behavior and Build Targeted Marketing Campaigns
The Client The client is a leading US-based FMCG brand with over 10 production plants spread across 5 mainstream countries of operation. Over the past ten years, the client has been able to dominantly sell its products across international market segments. However,...
A Beginner’s Guide to In-Store Analytics
The rapidly-growing, competitive retail landscape has increased the need for customer analysis across different business segments, especially e-commerce. This is the reason why the demand for in-store analytics has gone off the roof. Today conventional retail...
4 Ways Retail Analytics Will Help Your Business Grow in 2019
The retail industry has grown steadily over the past few years owing to the popularity of online shopping. But with the rapid growth, the retail businesses face serious challenges such as improving customer experiences, maintaining an online presence, keeping pace...
3 Common Mistakes to Avoid in Big Data Analytics
Today, big data analytics is one of the most crucial processes for any business, big or small. For data scientists, it acts as a pair of glasses that helps them see the actual reality of a business’ performance, beyond scattered numbers in graphs. A proper, solid, and...
Machine Learning Revolutionizing the Manufacturing Machine
Artificial intelligence and machine learning have been making headlines for topics like driverless cars, predictive texts, personal assistants, and gaming. Although not much discussed, machine learning has been bringing about landmark changes in the area of industrial...
Shopper Marketing ROI – Can it Help Boost Your Retail Sales?
Retail stores have progressed a long way in terms of efficiency. Planogram and store layouts are not merely a means of depicting aesthetical ability. The layout plays a pivotal role in stimulating parts of the consumers’ brains to purchase goods and services. It’s all...
Retail Sector Market Analysis – How Supply Chain Analytics Solutions Helped a Retail Firm to Find Optimize Inventory Levels
LONDON: Quantzig, a global analytics services provider, has recently completed its latest supply chain analytics solution for a retail firm. The global retail industry is witnessing an unprecedented growth with the rise in the global GDP, growing population, and...
Retail Revolution and the Power of AI
The use of AI and machine learning in the retail industry is growing at an exponential rate. Retailers have been able to see the results delivered by artificial intelligence systems instantly. AI is expected to become pervasive across customer journeys, merchandising,...