What is Clickstream Data? Clickstream data refers to the data generated by the users when they perform any activity or when they navigate over a web application. It comprises valuable information for businesses that can help them quantify user’s behavior and...
big data and analytics solutions
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6 Ways Big Data and Analytics Are Driving Profitability for the Telecom Industry
Today’s world of communications is driven by data produced by connected devices, social media networks, customer behaviours, call data records, government portals, and billing information. Telecom operators are finding it very difficult to deal with this avalanche of...
Big Data and AI: Empowering Business Innovation in 2019
With technologies like big data and AI evolving rapidly, businesses are competing to offer more personalized experiences to their customers. But many organizations seem to struggle when it comes to integrating data from multiple sources. Therefore, they look for big...
Big Data Analytics Helps an Investment Banking Firm Improve Customer Experience
Industry Overview In the current market scenario, rising cost pressures and changing customer expectations are playing a pivotal role in enhancing customer satisfaction and profitability across all the industry segments. In the investment banking industry...
Importance of Cloud-based Data Management in the Retail Sector
With large amounts of data being generated on a daily basis from a variety of sources, thanks to the growing popularity of big data, it has become essential for organizations to leverage data management tools. The various data management techniques and solutions help...