big data and analytics

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3 Thoughts on Analytics in the Creative Media Industry

3 Thoughts on Analytics in the Creative Media Industry

The creative media industry has historically been regarded as a hit-driven one owing to the dynamism in the market and the unpredictable nature of demand. However, the end-users today are increasingly interweaving the physical world and virtual lives and vice-versa,...

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How Big Data and Analytics Helps Prevent  Insurance Fraud?

How Big Data and Analytics Helps Prevent Insurance Fraud?

The insurance industry is witnessing a consistent annual growth but companies in this industry are struggling when it comes to insurance penetration among consumers. Globally, insurance fraud has become a major concern for insurance companies. To tackle these...

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