The food industry is one of the most profitable sectors across the globe. However, with the increase in global competition, companies in the food industry have started facing numerous challenges such as reducing supply chain waste, optimizing supply chain efficiency,...
big data in food industry
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A/B Testing Engagement for an Online Food Retail Client Helps Improve Content Engagement
The Business Challenge The client, a leading online food retail client with a strong online presence, was facing challenges in measuring the value of their marketing and advertising campaigns. Additionally, the client wanted to create better value for its customers by...
Food from Thought – Big Data Revolution in the Food Industry
The food industry across the world is facing an interesting challenge. The world population is constantly on the rise whereas agricultural land is on a steep decline due to urbanization. To tackle such problems, key players in the food industry are resorting to...