How Big Data and Analytics Helps Prevent Insurance Fraud?
The insurance industry is witnessing a consistent annual growth but companies in this industry are struggling when it comes to insurance penetration among consumers. Globally, insurance fraud has become a major concern for insurance companies. To tackle these...
5 Benefits of Business Analytics that Can Help You Drive Positive Business Outcomes
What is Business Analytics? Business analytics refers to the skills, technologies, and best practices that empower organizations to iteratively explore and investigate past business performance to gain insights that help drive future business outcomes. Companies use...
Big Data and Analytics Helped an FMCG Brand Analyze Customer Behavior and Build Targeted Marketing Campaigns
The Client The client is a leading US-based FMCG brand with over 10 production plants spread across 5 mainstream countries of operation. Over the past ten years, the client has been able to dominantly sell its products across international market segments. However,...
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