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You are mistaken if you think that a ‘brand’ is all about the logo or its visual elements. A brand is often as important for a company as the products or services that it offers. Customers are known to buy from brands that are familiar to them or succeed in making a...
The era of traditional marketing as we know it is on a steep decline. People are moving from traditional mediums like cable TV, newspaper, and radio to new age media like internet TV, podcasts, video streaming, and apps. Alongside this shift, marketing strategies are...
Marketing Mix Modelling (MMM) is transforming a classical adage that half of the advertising spends is being wasted, with the problem being the inability to identify which half. An enormous amount of data is being generated every year to assist marketing managers to...
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