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The era of traditional marketing as we know it is on a steep decline. People are moving from traditional mediums like cable TV, newspaper, and radio to new age media like internet TV, podcasts, video streaming, and apps. Alongside this shift, marketing strategies are...
Business Challenge Understanding the target customer base to develop market strategies. A leading spare parts manufacturer engaged us to listen to, and analyze, conversations of the target customer segment for its fuel injection system, and develop insights to...
Business Challenge Understanding brand perceptions of major brands. A global client in the pharma companies space, wanted to derive meaningful and actionable insights based on active online listening (AOL) focused on its major brands in Mexico. Situation: Obtaining...
Business Challenge Social media analytics for a leading drug brand. A leading Europe-based pharma manufacturer wanted to conduct social media analytics for a leading drug brand. Situation: Measuring the impact of product campaign Client wanted to track and measure the...
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