Over the past years, crucial business decisions were solely made by the top-tier management and stakeholders with access to crucial business data. These norms are set to change in 2021 as the evolving BI and analytics landscape will pave the way for new trends in...
business intelligence solutions
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Quantzig’s Take on the Role of Business Intelligence Reporting in the e-Learning Industry
The role of business intelligence reporting and data dashboarding as a strategic tool for success is significant in today’s complex business world. As the complexities of data sets grow, the need to analyze big data and reduce decision-making cycle times has become...
Collaborative Business Intelligence – The Collective Power of Multiple Minds
Collaborative business intelligence reinforces the meaning of the phrase “the more, the merrier.” Traditional business intelligence tools are more solitary and conclusion-based. The art of brainstorming and collaborative decision-making is largely diminishing with...
From Patient Engagement to Consumerism, Healthcare Payers Turn Customer-Centric
With recent transformations in the healthcare industry, new opportunities are emerging for healthcare payers and providers. Change is constant and inevitable; as a result, the healthcare payers are witnessing the advent of new care and payment models, re-alignment of...
The Role of Big Data in Marketing
Organizations tend to avoid big data and analytics completely as they feel it is complex, time-consuming and over-hyped. However, in simple terms, big data refers to the large volumes of structured and unstructured data, gathered on a daily basis from a variety of...
Improving Website Conversion Rate through Digital Analytics
Digital analytics helps measure business metrics like traffic, leads, and sales and includes data from external sources such as email, social media, and online PRs. With digital analytics, marketers can identify the attrition levels of social media, blogging, and...
Increase your Revenue Using Conversion Rate Optimization
The sole objective of any website, commercial or otherwise, is conversion. Conversion for a website can take many forms such as making a purchase, signing up for a newsletter, downloading the app, creating an account, or something entirely different. Conversion is...
Customer Analytics and Business Intelligence Solutions – Analyzing Consumer Demographics in the Retail Industry
Quantzig’s recent study on customer analytics and business intelligence solutions for a global retail leader guarantees a 12% increase in sales including many other benefits. How does Customer Analytics Work? The customer analytics process includes techniques such as...