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The Role of Big Data in Marketing

The Role of Big Data in Marketing

Organizations tend to avoid big data and analytics completely as they feel it is complex, time-consuming and over-hyped. However, in simple terms, big data refers to the large volumes of structured and unstructured data, gathered on a daily basis from a variety of...

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Improving Website Conversion Rate through Digital Analytics

Improving Website Conversion Rate through Digital Analytics

Digital analytics helps measure business metrics like traffic, leads, and sales and includes data from external sources such as email, social media, and online PRs. With digital analytics, marketers can identify the attrition levels of social media, blogging, and...

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Increase your Revenue Using Conversion Rate Optimization

Increase your Revenue Using Conversion Rate Optimization

The sole objective of any website, commercial or otherwise, is conversion. Conversion for a website can take many forms such as making a purchase, signing up for a newsletter, downloading the app, creating an account, or something entirely different. Conversion is...

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Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.

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