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What You'll Find in this Case Study: Industry Overview Marketing Mix Model Business Challenge Our Approach Marketing Mix Model Benefits Marketing Mix Model Predictive Insights Benefits of Our Approach Changing customer needs, leveraging key technology strategies, and...
Telecom Industry Overview To identify and attract high-value customers in today’s volatile telecommunication industry, organizations must allocate marketing and media spend wisely, this is where telecom market mix comes in. Successful marketing mix modeling projects...
Marketing Mix Modeling in the Industry With the rising healthcare expenditure, organizations in the medical landscape have started devising an effective go-to-market strategy to be more precise about their marketing budgets. Large businesses across the globe are...
The Client The client is a leading sports brand based out of Gothenburg, who was looking at implementing advanced data analytics strategies to manage their marketing campaigns and gain in-depth insights into their overall sales performance. Today marketing has become...
The Client The client is a leading player in the US food retail sector who was looking at implementing advanced analytics-based strategies to monitor their campaigns and gain in-depth insights into their overall sales performance. The Business Challenge Today...
Why is Campaign Analytics a Boon to the Retail Industry? Marketing generally revolves around telling a great brand story and communicating it to the marketplace. But ever since the advent of data and analytics-driven programmatic marketing, the complexity associated...
A marketing campaign lies in the heart of the success of the brand. Campaigns can make or break the brand in a short amount of time. Marketing professionals find it important to track and monitor their campaign progress so that they can tweak it to improve its chances...
Lately, the retail industry players have started looking for ways to gain traction and drive traffic in this ever-changing competitive environment. To be on par with the competitors, retail industry players must understand their customers, their likes and dislikes,...
Marketers are striving to link the actual changes in sales and market share with their cross channel marketing activity. The marketing function has always been under the scanner in terms of budget planning, fund allocation, effectiveness of marketing campaigns and its...
Marketing professionals use a variety of measurement tools and methodologies to gain actionable insights in order to devise an effective marketing strategy. Marketing mix modeling (MMM) and data-driven attribution are two of the best and effective measurement tools...
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