Proven Benefits of Campaign Management Automation

Proven Benefits of Campaign Management Automation

by | May 7, 2018 | Blog

A marketing campaign lies in the heart of the success of the brand. Campaigns can make or break the brand in a short amount of time. Marketing professionals find it important to track and monitor their campaign progress so that they can tweak it to improve its chances...
Social Media Campaign Promotion Tracking Helps an Online Retailer Successfully Launch One-day Product Delivery Service

Social Media Campaign Promotion Tracking Helps an Online Retailer Successfully Launch One-day Product Delivery Service

by | Sep 23, 2016 | content, Sales and Marketing Analytics, Social Media Analytics, Transportation and Logistics case studies

Business Challenge Social media based campaign tracking. A US based online retailer wanted to understand the user sentiment to its trial based one day product delivery service, and also understand how the customers were reacting to the promotion campaign. Situation:...

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