The Client The client is a leading sports brand based out of Gothenburg, who was looking at implementing advanced data analytics strategies to manage their marketing campaigns and gain in-depth insights into their overall sales performance. Today marketing has become...
campaign monitoring
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Proven Benefits of Campaign Management Automation
A marketing campaign lies in the heart of the success of the brand. Campaigns can make or break the brand in a short amount of time. Marketing professionals find it important to track and monitor their campaign progress so that they can tweak it to improve its chances...
Social Media Campaign Promotion Tracking Helps an Online Retailer Successfully Launch One-day Product Delivery Service
Business Challenge Social media based campaign tracking. A US based online retailer wanted to understand the user sentiment to its trial based one day product delivery service, and also understand how the customers were reacting to the promotion campaign. Situation:...