Retailer Optimizes Marketing Investments Through Improved Campaign Planning
Business Challenge Implementing better campaign planning for increased marketing ROI. The client wanted to optimize its marketing efforts by implementing the right marketing mix model that could provide maximum return on investment. Situation: Marketing spend not...
Packaged Food Manufacturer Improves Marketing ROI through Improved Campaign Planning
Business Challenge Need for better campaign planning to improve marketing ROI. A leading packaged food manufacturer wanted to optimize its marketing efforts by implementing the right marketing mix model which could help them achieve maximum return on investment....
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