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A marketing campaign lies in the heart of the success of the brand. Campaigns can make or break the brand in a short amount of time. Marketing professionals find it important to track and monitor their campaign progress so that they can tweak it to improve its chances...
Business Challenge Implementing better campaign planning for increased marketing ROI. The client wanted to optimize its marketing efforts by implementing the right marketing mix model that could provide maximum return on investment. Situation: Marketing spend not...
Business Challenge Need for better campaign planning to improve marketing ROI. A leading packaged food manufacturer wanted to optimize its marketing efforts by implementing the right marketing mix model which could help them achieve maximum return on investment....
Business Challenge Implementing better campaign planning for improvement in marketing ROI. The client wanted to optimize its marketing efforts by achieving the right marketing mix that could provide maximum return on investment. Situation Marketing spend not providing...
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