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The Client The client is a leading sports brand based out of Gothenburg, who was looking at implementing advanced data analytics strategies to manage their marketing campaigns and gain in-depth insights into their overall sales performance. Today marketing has become...
You set MRSP of $100 for a product and you feel that the sales are not quite picking up. So now, you lower the price and find out that the sales are increasing. You reduce the price further in hope of sales skyrocketing, it increases, albeit not as rapidly as it did...
A marketing campaign lies in the heart of the success of the brand. Campaigns can make or break the brand in a short amount of time. Marketing professionals find it important to track and monitor their campaign progress so that they can tweak it to improve its chances...
For most retail companies, promotions account for approximately 10 to 45% of the total revenue. Promotion marketing not only encourages sales of a particular product but it also simultaneously increases the likelihood of customers remembering specific details about...
The freedom of expressing thoughts and creating social connections is one of the major factors driving the explosive growth of social media. People are free to express their feelings, likes or dislikes, and opinions on any matter in social media. This open expression...
There are millions of apps available for mobile platforms such as iOS, Android, Windows, and Amazon. These apps serve various functions such as entertainment, food delivery, transportation, learning, editing, shopping, communication, networking, and games. People...
A modern-day consumer has multiple options to choose from the competitive market. Innovations brought about by a brand is being easily imitated, and the level of product differentiation is declining. Companies these days are battling out on the price front with...
Business Challenge Social media based campaign tracking. A US based online retailer wanted to understand the user sentiment to its trial based one day product delivery service, and also understand how the customers were reacting to the promotion campaign. Situation:...
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