Proven Benefits of Campaign Management Automation

Proven Benefits of Campaign Management Automation

A marketing campaign lies in the heart of the success of the brand. Campaigns can make or break the brand in a short amount of time. Marketing professionals find it important to track and monitor their campaign progress so that they can tweak it to improve its chances...
Social Media Monitoring and Analytics for New Campaign Helps a Financial Services Provider Maximize Customer Reach

Social Media Monitoring and Analytics for New Campaign Helps a Financial Services Provider Maximize Customer Reach

Business Challenge Understanding the impact of new campaign A leading financial services company wanted to track and measure the impact of its campaign over social media networks and obtain better understanding on customer perception. Situation: Measuring the...

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