The Client The client is a leading sports brand based out of Gothenburg, who was looking at implementing advanced data analytics strategies to manage their marketing campaigns and gain in-depth insights into their overall sales performance. Today marketing has become...
campaign tracking and monitoring
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Proven Benefits of Campaign Management Automation
A marketing campaign lies in the heart of the success of the brand. Campaigns can make or break the brand in a short amount of time. Marketing professionals find it important to track and monitor their campaign progress so that they can tweak it to improve its chances...
Campaign Analytics Solutions for a Leading Home Improvement Supplies Retail Company
Retailers in the home improvement supplies market face several challenges in terms of increasing sales revenue and market shares. In a rapidly changing market landscape, the need to measure the success of digital marketing strategies has increased considerably. There...
Social Media Monitoring and Analytics for New Campaign Helps a Financial Services Provider Maximize Customer Reach
Business Challenge Understanding the impact of new campaign A leading financial services company wanted to track and measure the impact of its campaign over social media networks and obtain better understanding on customer perception. Situation: Measuring the...