Clickstream Data Analysis: Cost-Effective Approach for Businesses to Succeed in 2020 and Beyond
What is Clickstream Data? Clickstream data refers to the data generated by the users when they perform any activity or when they navigate over a web application. It comprises valuable information for businesses that can help them quantify user’s behavior and...
Clickstream Analytics Helped an IT and Telecom Client to Improve Customer Experience Through Optimum Ad Placement
Quantzig’s clickstream analytics solutions helped a leading IT and telecom service provider to improve customer experience by optimum ad placement based on demographics, search, and web data. This resulted in a potential monetization benefit of around $1M...Secret Tips to Get the Most out of A/B Testing
Traditionally, in roundtable discussions, many ideas are shared, and the two best ideas are compared and analyzed. People then voice out their opinion about a particular idea, and the company finally settles with the most-liked idea. Even then, so many ideas miserably...
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