About the Client The client- is a leading online retail firm based out of the Netherlands that strives to provide the highest quality goods and services to its customers through its online channels. With a wide array of offerings that include electronics, clothing,...
Clickstream data analytics
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Clickstream Data Analysis: Cost-Effective Approach for Businesses to Succeed in 2020 and Beyond
What is Clickstream Data? Clickstream data refers to the data generated by the users when they perform any activity or when they navigate over a web application. It comprises valuable information for businesses that can help them quantify user’s behavior and...
Clickstream Analytics Helped an IT and Telecom Client to Improve Customer Experience Through Optimum Ad Placement
Quantzig's clickstream analytics solutions helped a leading IT and telecom service provider to improve customer experience by optimum ad placement based on demographics, search, and web data. This resulted in a potential monetization benefit of around $1M annually....
Secret Tips to Get the Most out of A/B Testing
Traditionally, in roundtable discussions, many ideas are shared, and the two best ideas are compared and analyzed. People then voice out their opinion about a particular idea, and the company finally settles with the most-liked idea. Even then, so many ideas miserably...
Numbers and Data Judging Art – Predicting Movie Success with Big Data in the Film Industry
Movies and films are the primary source of entertainment for audiences across the world, so much so that they are almost synonymous with the word entertainment. This claim is only helped by the fact that the valuation of the global film industry stood at $38 billion...
Clickstream Analytics Engagement for a Healthcare Retail Client Helps Improve Traffic and Market Evaluation Process
The client: Healthcare retail companyArea of engagement: Clickstream Analytics Very few things in the healthcare sector can be as potentially disruptive as retail healthcare or retail clinics - and for that reason, there is so much attention focused on them let along...
Apparel Retailer Increases Sales Through Digital Channels by Improving Online Customer Experience and Online Promotional Strategies
Business Challenge Investment in creating digital media channels was not yielding expected returns. A leading apparel retailer in the US wanted to assess ways of increasing revenues through its web and mobile channels by improving conversion rates from website...
Retailer Achieves Improved Process and Visualization for its Online Store Through Advanced Analytics Techniques
Business Challenge Improvement of the customer journey analysis process. A leading retailer, wanted to improve the customer experience for their online store in order to improve conversion rates of its visitors. Situation: Evaluation of the effectiveness of design and...