clickstream data Archives

How an E-Commerce Business Increased Their Clickthrough Rate By 120% – A Clickstream Analytics Case Study by Quantzig

by Anirban C | Oct 3, 2019 | content, Retail and CPG case studies, Web and Social Media Analytics

About the Client The client- is a leading online retail firm based out of the Netherlands that strives to provide the highest quality goods and services to its customers through its online channels. With a wide array of offerings that include electronics, clothing,...

Clickstream Data Analysis: Cost-Effective Approach for Businesses to Succeed in 2020 and Beyond

by Anirban C | Sep 13, 2019 | Blog

What is Clickstream Data? Clickstream data refers to the data generated by the users when they perform any activity or when they navigate over a web application. It comprises valuable information for businesses that can help them quantify user’s behavior and...

Clickstream Analytics Helped an IT and Telecom Client to Improve Customer Experience Through Optimum Ad Placement

by Anirban C | Sep 4, 2019 | content, Web and Social Media Analytics

Quantzig’s clickstream analytics solutions helped a leading IT and telecom service provider to improve customer experience by optimum ad placement based on demographics, search, and web data. This resulted in a potential monetization benefit of around $1M...

Clickstream Data Analysis: Cost-Effective Approach for Businesses to Succeed in 2020 and Beyond

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