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Why Should Your Business Calculate Customer Lifetime Value?

Why Should Your Business Calculate Customer Lifetime Value?

Customer delight, customer satisfaction, user experience, and customer relationship have been the focus of every marketer in this new age. But why are marketers so obsessed with those terms instead of capturing new customers? For starters, it is predicted that it is...

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Why Data Governance Matters More than you Think

Why Data Governance Matters More than you Think

The principle of “garbage in, garbage out” established the accuracy of computers, acknowledging a fundamental fact that computer errors are the result of faulty human inputs. The same principle can be applied to the field of data science, as inconsistent or incorrect...

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