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Highlights of the Case Study Particulars Description Client A telecom major in India was struggling with a high churn rate (customer attrition rate) which had a substantial negative impact on the sales numbers and revenue. Business...
What is Competitive Benchmarking? Competitive benchmarking is the approach that compares the products, services, methods, and processes of direct competitors by using a number of metrics. Competitive benchmarking analysis is conducted to measure the performance of a...
Quantzig’s recent study on web analytics solution helped a global retail conglomerate understand consumer behavior, web traffic, website page bounce rate, and optimize marketing campaigns for their specific products. Web Analytics in Retail Retail is one of the most...
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