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Business Challenge Dependence on traditional market segmentation strategies that did not yield expected returns and profits. A global electrical components manufacturer wanted to improve its customer segmentation in order to achieve better revenue and profits. Request...
Business Challenge Understanding customer requirements through digital analytics. A leading industrial component manufacturer wanted to analyze the requirements and sentiments of its current and potential customers by monitoring its conversations across various...
Business Challenge Creating customer centric marketing strategy An electrical components reseller wanted to improve its marketing efforts by incorporating customer behavior insights and creating a customer centric marketing strategy. Situation High competition in...
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