What You'll Find in this Case Study: Industry Overview Digital Sales Analytics Business Challenge Our Approach Digital Sales Analytics Solution Benefits Digital Sales Analytics Solution Predictive Insights Industry Overview As the automotive industry is being...
consumer analytics
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Driving Value with Consumer Insights and Analytics: Key focus areas for consumer products firms
Today, consumer products companies face stiff competition from new data-driven consumer product startups and e-commerce firms that are venturing into this segment. As a result, the business landscape is rapidly changing with the rise in private labels. Despite having...
Marketing Spend Analysis Helps a Consumer Products Company to Eliminate Wasteful Marketing Programs
Over the past quarter century, the growth of the consumer products industry has been nothing short of exhilarating. These companies have launched innovative products to meet an ever-growing range of consumer needs and wants. They have expanded swiftly into new...
Four Ways to Improve Customer Experience and Engagement for Mobile Apps
There are millions of apps available for mobile platforms such as iOS, Android, Windows, and Amazon. These apps serve various functions such as entertainment, food delivery, transportation, learning, editing, shopping, communication, networking, and games. People...
Why it’s Time to Adopt Pricing Analytics
A modern-day consumer has multiple options to choose from the competitive market. Innovations brought about by a brand is being easily imitated, and the level of product differentiation is declining. Companies these days are battling out on the price front with...