consumer behavior

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Why it’s Time to Adopt Pricing Analytics

A modern-day consumer has multiple options to choose from the competitive market. Innovations brought about by a brand is being easily imitated, and the level of product differentiation is declining. Companies these days are battling out on the price front with...

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Consumer Analytics – Online Retail’s Bread and Butter

Consumer Analytics – Online Retail’s Bread and Butter

Retail is the fastest growing and dynamic sector with evolving trends and increasing competition, particularly in the online retail market. Thanks to the ever-changing consumer preferences in terms of products and services, shoppers tend to expect a lot from the...

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How to Harness the True Value of Social Data

How to Harness the True Value of Social Data

Social and digital media have revolutionized the way that companies can get feedback and information on customer preferences, habits, and opinions. There’s a huge amount of data out there on what people want and what they like, with more and more posts being generated...

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