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Big data analytics has dynamically changed the way businesses are conducted. It largely eliminates decisions based on gut-feeling and intuition by providing extensive data for driving result-oriented decision making. The food and beverage industry is no exception to...
There are millions of apps available for mobile platforms such as iOS, Android, Windows, and Amazon. These apps serve various functions such as entertainment, food delivery, transportation, learning, editing, shopping, communication, networking, and games. People...
A modern-day consumer has multiple options to choose from the competitive market. Innovations brought about by a brand is being easily imitated, and the level of product differentiation is declining. Companies these days are battling out on the price front with...
In the age where brands have taken the spotlight over the core product, it is becoming increasingly important to measure customers’ spend on brands. Companies are also rolling out loyalty offers and various promotional schemes to fight over a customer with their...
In today’s fast-paced environment, most vendors are looking to leverage technologies such as web analytics to minimize operational costs and maximize ROI. Web analytics involves the use of information to track the referrer, search keywords, identify the IP address,...
As the automotive industry is being transformed by the advent of new technologies, the manufacturers in the industry have started relying on advanced applications and services to go on par with the technologies. The manufacturers are also devising services in the form...
Marketing Mix Modelling (MMM) is transforming a classical adage that half of the advertising spends is being wasted, with the problem being the inability to identify which half. An enormous amount of data is being generated every year to assist marketing managers to...
Retail is the fastest growing and dynamic sector with evolving trends and increasing competition, particularly in the online retail market. Thanks to the ever-changing consumer preferences in terms of products and services, shoppers tend to expect a lot from the...
Social and digital media have revolutionized the way that companies can get feedback and information on customer preferences, habits, and opinions. There’s a huge amount of data out there on what people want and what they like, with more and more posts being generated...
Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.
We create focused advanced analytics solutions, turning data into actionable, intelligent insights, to optimize and transform different areas of the client’s business.
Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.