Big data analytics has dynamically changed the way businesses are conducted. It largely eliminates decisions based on gut-feeling and intuition by providing extensive data for driving result-oriented decision making. The food and beverage industry is no exception to...
consumer behavior
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Four Ways to Improve Customer Experience and Engagement for Mobile Apps
There are millions of apps available for mobile platforms such as iOS, Android, Windows, and Amazon. These apps serve various functions such as entertainment, food delivery, transportation, learning, editing, shopping, communication, networking, and games. People...
Why it’s Time to Adopt Pricing Analytics
A modern-day consumer has multiple options to choose from the competitive market. Innovations brought about by a brand is being easily imitated, and the level of product differentiation is declining. Companies these days are battling out on the price front with...
Track your Customer Lifetime Value to Improve Marketing Performance
In the age where brands have taken the spotlight over the core product, it is becoming increasingly important to measure customers’ spend on brands. Companies are also rolling out loyalty offers and various promotional schemes to fight over a customer with their...
How Quantzig helped a Global Conglomerate Increase Sales by More Than 50%
In today’s fast-paced environment, most vendors are looking to leverage technologies such as web analytics to minimize operational costs and maximize ROI. Web analytics involves the use of information to track the referrer, search keywords, identify the IP address,...
Increasing Automobile Sales in Emerging Markets through Digital Analytics
As the automotive industry is being transformed by the advent of new technologies, the manufacturers in the industry have started relying on advanced applications and services to go on par with the technologies. The manufacturers are also devising services in the form...
Why Hasn’t Marketing Mix Modelling (MMM) Advanced Much Since its Introduction?
Marketing Mix Modelling (MMM) is transforming a classical adage that half of the advertising spends is being wasted, with the problem being the inability to identify which half. An enormous amount of data is being generated every year to assist marketing managers to...
Consumer Analytics – Online Retail’s Bread and Butter
Retail is the fastest growing and dynamic sector with evolving trends and increasing competition, particularly in the online retail market. Thanks to the ever-changing consumer preferences in terms of products and services, shoppers tend to expect a lot from the...
How to Harness the True Value of Social Data
Social and digital media have revolutionized the way that companies can get feedback and information on customer preferences, habits, and opinions. There’s a huge amount of data out there on what people want and what they like, with more and more posts being generated...