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In the current market scenario, the increasing global competition is forcing companies to offer customized products with better quality and services to the customers. To improve customer satisfaction, organizations are devising the need for supply chain analysis...
Over the past quarter century, the growth of the consumer products industry has been nothing short of exhilarating. These companies have launched innovative products to meet an ever-growing range of consumer needs and wants. They have expanded swiftly into new...
The consumer products industry has been struggling with how to find the right trade promotion optimization (TPO) strategy to not only boost its sales but to make a lasting impact on its customer base. For those who thought that trade promotion optimization is the...
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