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Online direct to consumer (D2C) business models have taken center stage due to the pandemic and are gaining prominence with more consumers embracing e-commerce in the post-pandemic world. As a result, consumer product companies are reframing their online direct to...
What the Client Wanted A leading consumer products manufacturer wanted to understand the capabilities and data needed to create insights and opportunities that would support a strategic go-to-market transformation for its customer segment in focus. The Outcome The...
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