The rise in computational power and machine learning has driven the growth of big data applications. As a result, the trend of adopting big data analytics among organizations to facilitate decisions is on the rise. The progress is so rapid that many organizations even...
Correlation and regression modeling
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Consumer Food Products Manufacturer Improves Marketing ROI through Customer Behavior Analytics
Business Challenge Obtaining clarity on customer behavior and buying preferences. A leading consumer food products manufacturer wanted us to analyze customer behavior and buying preferences specific to particular product categories. Situation Reduction in sales...