Shopping trends are changing rapidly around the world. From shifts in age group buying power to technical influence on purchasing decisions, most conventional rules of anticipating shoppers no longer apply. With these fast-moving trends present, it is more crucial...
CPG and retail
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Top Retail Analytics Trends to Watch Out for in 2020
Today retailers across the globe are facing three significant challenges - turbulent economic landscape, proliferating retail channels, and an increasingly demanding customer base. However, the real challenge lies in the fact that retailers are inundated with data...
4 Ways Retail Analytics Will Help Your Business Grow in 2019
The retail industry has grown steadily over the past few years owing to the popularity of online shopping. But with the rapid growth, the retail businesses face serious challenges such as improving customer experiences, maintaining an online presence, keeping pace...
Why In-store Analytics in Retail is the Key to Make Your Bricks Click
For brick and mortar retailers, this is no easy time. The boom in online retail has left the sales of physical stores at a standstill. The market space which is becoming increasingly digital is compelling retailers to turn towards advanced analytics techniques to...
Shopper Marketing ROI – Can it Help Boost Your Retail Sales?
Retail stores have progressed a long way in terms of efficiency. Planogram and store layouts are not merely a means of depicting aesthetical ability. The layout plays a pivotal role in stimulating parts of the consumers’ brains to purchase goods and services. It’s all...
What Are the Retail Analytics Trends to Be Prepared for in 2018?
In the past couple of years, the retail industry has been going through a paradigm shift. Most retailers today understand the need to monitor in-store analytics and are investing in various analytics platforms based on video cameras, beacons, thermal imaging, and 3D...
Clickstream Analytics Helps a Leading CPG Industry Client to Improve Traffic and Enhance Their Market Evaluation Process
Client: A leading CPG industry companyArea of engagement: Clickstream analytics The CPG industry has started witnessing a shift from offline to online channels and is affected by factors such as the slowing GDP growth and waning currency values. As a result, CPG...
Retail Sector Market Analysis – How Supply Chain Analytics Solutions Helped a Retail Firm to Find Optimize Inventory Levels
LONDON: Quantzig, a global analytics services provider, has recently completed its latest supply chain analytics solution for a retail firm. The global retail industry is witnessing an unprecedented growth with the rise in the global GDP, growing population, and...
Customer Lifetime Value Analysis Helps a Leading Retail Industry Client to Improve Customer Loyalty
The client: Retail industry client Area of engagement: Customer lifetime value The retail industry accounts for 31% of the world's GDP and employs millions of people throughout the globe. Supermarkets and hypermarkets account for 35% of the retail sector’s direct...
Retail Revolution and the Power of AI
The use of AI and machine learning in the retail industry is growing at an exponential rate. Retailers have been able to see the results delivered by artificial intelligence systems instantly. AI is expected to become pervasive across customer journeys, merchandising,...