CPG and retail

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Top Retail Analytics Trends to Watch Out for in 2020

Top Retail Analytics Trends to Watch Out for in 2020

Today retailers across the globe are facing three significant challenges - turbulent economic landscape, proliferating retail channels, and an increasingly demanding customer base. However, the real challenge lies in the fact that retailers are inundated with data...

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4 Ways Retail Analytics Will Help Your Business Grow in 2019

4 Ways Retail Analytics Will Help Your Business Grow in 2019

The retail industry has grown steadily over the past few years owing to the popularity of online shopping. But with the rapid growth, the retail businesses face serious challenges such as improving customer experiences, maintaining an online presence, keeping pace...

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Shopper Marketing ROI – Can it Help Boost Your Retail Sales?

Shopper Marketing ROI – Can it Help Boost Your Retail Sales?

Retail stores have progressed a long way in terms of efficiency. Planogram and store layouts are not merely a means of depicting aesthetical ability. The layout plays a pivotal role in stimulating parts of the consumers’ brains to purchase goods and services. It’s all...

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Retail Revolution and the Power of AI

Retail Revolution and the Power of AI

The use of AI and machine learning in the retail industry is growing at an exponential rate. Retailers have been able to see the results delivered by artificial intelligence systems instantly. AI is expected to become pervasive across customer journeys, merchandising,...

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