CPG industries Archives

Trade Promotion Optimization Strategy Leads to Three-fold Increase in ROI for CPG Manufacturers in the US

by Anirban C | May 23, 2017 | Media mentions, Pressrelease

Quantzig’s latest study on trade promotion optimization engagement for a consumer packaged goods (CPG) manufacturer improved their cross-selling and up-selling based on target promotions and pricing by 12%. Promoting Effectiveness Through Trade Promotions Optimization...

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