Quantzig’s Campaign Analytics Engagement Helped a Canadian Retail and CPG Firm to Witness a 38% Rise in ROAS
“Quantzig’s campaign analytics solutions helped us refine our target audience and increase the efficiency of our marketing campaigns.” About the Client The client is a leading player in the retail and CPG industry based out of Canada. The firm sells from 700+ retail...
A Seven-Minute Guide to CPG Analytics: Helping Companies Unlock Profitable Opportunities in the CPG Industry
What is CPG Analytics? CPG analytics refers to the approach that uses advanced data analysis techniques and AI models to deliver actionable insights that help consumer packaged goods manufacturers to boost their growth and competitiveness. CPG analytics can help...
Top 3 CPG Analytics Challenges Facing CPG Manufacturers in 2019
Drive by the quest to improve market share leading players in the consumer-packaged-goods (CPG) market are facing several challenges that are impeding business growth. These challenges are posed by nimble niche competitors, as well as by traditional and online...
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