Customer Insights and Analytics: How Quantzig Can Help CPG Companies Recover From the Coronavirus Crisis
Customer centricity is undoubtedly the new brand voice for CPG companies across the globe. But, the real challenge in developing a customer-centric organization lies in decoding and generating insights from the data obtained from various touchpoints. In addition, the...
Capacity Planning and Optimization: Improving Profit Margins Amid the COVID-19 Crisis
Engagement Summary In a recent engagement, Quantzig collaborated with a US-based consumer packaged goods manufacturer to help them address the challenges arising due to the surge in demand for products amidst the crisis. A detailed analysis revealed that the client...
Quantzig’s Campaign Analytics Engagement Helped a Canadian Retail and CPG Firm to Witness a 38% Rise in ROAS
“Quantzig’s campaign analytics solutions helped us refine our target audience and increase the efficiency of our marketing campaigns.” About the Client The client is a leading player in the retail and CPG industry based out of Canada. The firm sells from 700+ retail...
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