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Highlights of the Case Study: Particulars Description Client A global CPG player partnered with Quantzig to optimize its trade promotional campaigns and increase sales conversion. Business Challenge The client partnered with Quantzig to...
Effective capacity planning is a must for any company, including large-scale enterprises and small and medium-sized businesses, to accurately meet short- and long-term market demands. Optimum capacity planning is crucial as it directly impacts budget centers. At...
Customer centricity is undoubtedly the new brand voice for CPG companies across the globe. But, the real challenge in developing a customer-centric organization lies in decoding and generating insights from the data obtained from various touchpoints. In addition, the...
Engagement Summary In a recent engagement, Quantzig collaborated with a US-based consumer packaged goods manufacturer to help them address the challenges arising due to the surge in demand for products amidst the crisis. A detailed analysis revealed that the client...
“Quantzig’s campaign analytics solutions helped us refine our target audience and increase the efficiency of our marketing campaigns.” About the Client The client is a leading player in the retail and CPG industry based out of Canada. The firm sells from 700+ retail...
What is CPG Analytics? CPG analytics refers to the approach that uses advanced data analysis techniques and AI models to deliver actionable insights that help consumer packaged goods manufacturers to boost their growth and competitiveness. CPG analytics can help...
Drive by the quest to improve market share leading players in the consumer-packaged-goods (CPG) market are facing several challenges that are impeding business growth. These challenges are posed by nimble niche competitors, as well as by traditional and online...
Overview of Global CPG Industry Globally, CPG industry companies act as a foundation for the contemporary consumer economy as it not only drives enormous amounts of profits into businesses like advertising and retail but also generates an immense portion of the GDP...
Top Big Data Trends Today, ‘Big Data’ is more than just a buzzword, due to which we’re witnessing the large scale adoption of big data technologies across industries. The availability of humungous data sources, the new generation of technology, and the cultural shift...
What the Client Wanted A leading skin care products manufacturer wanted to develop efficient supply chain strategies to serve the needs of its customers. The Outcome Made use of predictive analytics and machine learning techniques to anticipate the customer demand and...
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