Customer analytics is the process of collecting and analyzing data related to a business’s current and potential customers. Customer analytics allows businesses to understand customer behavior and patterns better to increase customer satisfaction and retention,...
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Big Data: A Key Aspect of Customer Relationship Management
In today’s digital world, data is king. Immense volumes of it are being generated every minute, from a multitude of sources, and the ability to identify and analyze useful information from it is key to improving operations and gaining a competitive advantage. There...