Tag: customer acquisition strategy

customer acquisition

Four Pillars of a Robust Customer Acquisition Strategy

What is Customer Acquisition? 

Customer acquisition is a process to bring new customers down the marketing funnel from brand awareness to purchase decision. It encompasses the entire journey of a buyer, from the time they become a lead until they become a loyal customer. Businesses need to track and measure their customer acquisition efforts to stay ahead of their competitors. Businesses can do so by using metrics such as conversion rate, customer acquisition rate, rate of new customer acquisition and rate of visits to specific product pages. Keeping track of customer acquisition efforts can further help companies to understand the customer’s journey and identify how different touchpoints are impacting the customer’s purchase behavior. As a result, businesses can determine and capitalize on the right opportunities to improve profitability.

Quantzig’s data integration capabilities offers get end to end visibility into customer’s journey and devise effective acquisition strategies. Request a FREE proposal to gain in-depth insights into our portfolio of customer analytics services.

Four Pillars of a Robust Customer Acquisition Strategy

Pillar #1: Sustainability

Sustainability is very important for a acquisition strategy to be effective. Sustainable customer acquisition strategy can help establish your thought-leadership. Also, it can help businesses to succeed in the long-run and have an edge over the competitors.

Pillar #2: Flexibility

Today’s customers are digitally empowered and that is why their response to any brand changes frequently. Therefore, the acquisition strategy should be flexible to respond to market trends effectively and efficiently. Also, flexible customer acquisition strategy can help in offering better customer experience, improving brand image and driving customer loyalty.

Get in touch with our experts to know how they can guide you with advanced customer acquisition techniques to boost sales and profitability.

Pillar #3: Targeted Marketing

If your acquisition strategy doesn’t focus on targeting the right people, it can result in wastage of resources. Therefore, before investing in acquisition efforts, it is important to define who you’re targeting. A targeted customer acquisition strategy requires taking a step back and figuring out what’s best for your business and audience. This can further help in weeding out any unnecessary or wasted acquisition efforts and can channelize your investment in a way to derive a positive outcome.

Pillar #4: Diversification

Diversifying your acquisition strategy and using various acquisition methods can help you reach new audiences and generating new leads. Also, diversifying your customer acquisition strategy helps in striking the balance between risk and reward. This means if one channel begins to fail, it’s easier to reallocate funds to better-performing methods.

Our customer analytics solutions help businesses achieve far more accurate insights on customer preferences and help develop forward-looking perspectives. Request a FREE demo to know more.

Customer data management

3 Effective Tips to Improve Customer Data Management for Millennial B2B marketers

Today customer data is considered to be the most valuable resource for businesses across industries. By gaining insights from customer data, businesses can easily predict future customer behavior patterns, devise sales strategies, and estimate the success of their marketing campaigns. Therefore, customer data management can cement the success of any business that decides to dig deeper into customer behavior insights. Customer data management can further help businesses to analyze customer buying behaviors and any additional information that customers might have shared with any business across various touchpoints. With a better understanding of customers’ personalities and pain points, companies can cater to their needs on a far more personal level which is very essential in today’s highly competitive business landscape.

Wonder how to keep track of multiple facets of a single customer data? Customer data management solutions can help. Request a FREE proposal now to gain detailed insights.

Tips to Manage Customer Data Effectively

Tip #1: Monitor integrity and relevance of customer data

Data cleansing is one of the most important aspects of customer data management. For effective customer data management, it is important to keep up-to-date information about customers as customer behavior is dynamic, and the customer data reflects the movement of their actions. Cleansing processes can help to weed out contacts that aren’t engaging, or whose information is no longer correct. Also, monitoring the integrity and relevance of customer data can help you to devise more effective  marketing campaigns and customer segmentation strategies. A flow of incorrect data can lead to bad customer experience that can negatively impact the reputation of your brand.

Quantzig’s analytics experts help companies to deal with customer data privacy concerns. Get in touch with them now!

Tip #2: Gather all available customer data into a unified profile

Using multiple tools to collect data can result in the collection of disconnected data leading to fragmented customer experience. Also, creating a unified customer profile is difficult by using multiple channel-specific tools for data collection. For effective customer data management, businesses need to have a unified customer view that comprises all of the customer interactions with the business including email clicks, website browsing history, mobile interactions and so on. A 360-degree view of the customer is critical to offer seamless omnichannel and connected customer experience.

Our customer analytics dashboards can help you monitor  customer journeys and analyze the data at every touchpoint in real-time. Request a FREE demo below to know more.

Tip #3: Keep customer data secure

Data security is a crucial component of any customer data management system. So, businesses need to have data backed protocols in place to encrypt and protect their most valuable business asset- “customer data”. Therefore, businesses need to be very careful when it comes to safeguarding the confidential and private information such as credit card information, social security numbers and other financial information.

To gain  more tips for effective customer data management, request for more information below.

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Customer Churn Analysis: The Key to Boost Customer Retention Rates for Businesses

customer churn analysis

Companies across industries spend most of their resources, time, and efforts on customer acquisition, despite knowing the fact that the cost of retaining an existing customer is much lower than acquiring a new one. Therefore, customer retention should be the top priority for companies. Also, for companies analyzing factors responsible for customer churn and estimating the risk associated with individual customers are both important components that help in devising a data-driven customer retention strategy. Customer churn analysis acts as a key to bring these elements together and offers insights that drive smart decision making across an organization. 

Banks, telecom companies, insurance firms, and energy services companies, are some of the businesses that often use customer churn analysis as one of their key business strategies. With the rise of businesses based on recurring revenue models, customer churn has become an important business metric for almost all companies.

Are you finding it difficult to build a predictive customer churn model? Churn analytics solutions may hold the key to success. Get in touch with our experts to know more.

Here are a few important reasons that make customer churn analysis important:

  • Customer churn analysis prevents revenue loss by saving extra costs in marketing and re-acquisition
  • The probability of selling to an existing customer is a lot higher than to a new prospect
  • Measuring the customer churn rate helps in calculating the customer lifetime value
  • Customer churn analysis helps in measuring the company’s health and long-term prospects
  • Customer churn analysis examines the rate of improvement in customer retention
  • Helps to identify customers segments that are best suited for your products or services

Steps to Enhance Your Approach To Customer Churn Analysis

Step #1: Calculate basic churn rate

The first step in customer churn analysis is to calculate the customer churn rate. There are several ways to calculate the churn rate. Customer analytics tools can help in calculating churn rate directly in real-time. This calculation not only helps in getting the quantitative metric of churn rate but can actually visualize it through the customer journey, understanding precisely the factors that lead to customer churn. Churn rate can be analyzed properly by understanding churn, which is of three types short-term, mid-term, and long-term. This duration is nothing, but the time period customers have been active before they decide to discontinue and cancel the service. To keep your customers engaged for the long-term, you need to reinforce the core value of your product or service consistently.

Customer acquisition management is a daunting task for companies. But our customer analytics solutions can help. Request a FREE proposal to know more about our portfolio of services.

 Step #2: Identify at-risk customers to reduce churn

Prevention is always better than cure, don’t you agree? Some customer segments, and more importantly, some customer behaviours predict churn more clearly than others. Customer churn analysis helps to identify these behaviours efficiently in real-time. This further helps in adopting measures to make these at-risk customers stay. Companies are leveraging customer analytics solutions like customer churn analysis that helps them enhance their ability to identify at-risk customers and thereby reduce customer churn rate. Additionally, customer churn analysis offers a data-driven understanding of customer preferences and helps to find the best way to reduce friction in specific situations. Furthermore, this can help companies to easily prioritize opportunities for improvement.

 Step #3: Focus on the entire customer journey

Customer churn analysis can provide optimum results only when the complete customer journey and experience have been analyzed well. Different customers have different experiences and customer analytics solutions can help you visualize each of them, the various touchpoints encountered, and the actions that are taken from there. If you do not analyze the entire customer journey and only focus on the last interaction, it can result in deriving inaccurate and misleading conclusions which will do nothing to stem the tide of leaving customers. Customer churn analysis can pinpoint the drivers of customer satisfaction in a way that traditional analytics solutions cannot. By analyzing and quantifying what matters most to customers, companies can consistently provide better customer experience and measure their impact on customer churn rate.

Our customized analytics dashboards help companies to devise better customer acquisition strategies. Request a FREE demo below to gain better insights.

Step #4: Discover your most profitable customers and focus on retaining  them

All customers are not equal, and while you may want to retain all, resources are not unlimited. So, you need to shift your focus on the most profitable ones first. Customer analytics solution plays a big role in this endeavour by providing a quantitative and detailed picture of the entire customer journey. It helps in customer churn analysis by interpreting how customers interacted with the product and the problems they faced at every step along the journey. Using customer churn models, companies can group their customers into segments defined by a readiness to leave, profitability, and their response to offers. This can further help in reducing customer churn rate significantly.

 Step #5: Engage with your customers at optimal times

Companies have the tendency to communicate with customers when they either want to upsell or when the customer is breathing fire. But for better customer churn analysis, companies can use several other techniques as suggested below to proactively and consistently interact with their customers:

  • Satisfaction survey – Companies can conduct short, open-ended customer surveys which let customers voice their opinions in a convenient and easy manner.
  • Social media – Customers spend most of their time on social channels. So, companies can use different social media channels to analyze their opinion and response to their product and brands.
  • Feedback bar – Companies can incorporate a feedback bar into products and mobile apps, so that it becomes easy for customers to ask questions, comment on product’s features and give their feedback.
customer experience analytics

Tips to Improve Customer Retention Using Real-Time Customer Experience Analytics

What is customer experience analytics?

The analytical approach to understanding and examining customer feedbacks by leveraging the use of structured datasets related to the buying patterns and demographics of customers is known as customer experience analytics. Customer experience analytics takes into account factors that drive customer sentiments and satisfaction and combine it with performance metrics to measure the success of customer experience management programs. Smart routing, filtering, and front-line response capabilities form a part of customer experience analytics that empowers companies to engage with customers effectively and connect with them personally. Customer experience analytics acts as a silver bullet in today’s competitive marketplace where companies are competing for market share, customer acquisition, and customer retention. 

Our customized customer experience analytics solutions help companies to predict future buying behaviours of customers to deliver relevant offers that attract them. Request a FREE demo right away to gain better insights.

Benefits of customer experience analytics

#1: Helps in offering personalized services

Today’s digitally empowered customers don’t just want any service that caters to their need. They look for websites and services that are personalized and can recognize their preferences and interests and save their time, without them even realizing it. This is not just true about specific customer segments but for individual customer experience too. Businesses can devise a powerful customer experience strategy by measuring customer experience metrics through customer experience analytics dashboards in real-time. Such analytics dashboards offer tangible benefits to businesses and boost customer retention dramatically.

#2: Helps improve market expansion efforts

Customer experience analytics helps in identifying the factors that are working for the business and factors that are not helping the business in any aspect. If a business fails to identify and analyze such factors, it is highly likely that customers will move to their competitors’ services or website. Analysis of such factors helps you uncover a lot of opportunities and understand the penetration level of your business. Also, it helps to analyze the percentage of your target market that can further help in offering personalized services to improve customer experience.

Quantzig offers strategic analytics services that enable businesses to identify factors responsible for customer churn and develop effective strategies to boost customer retention. Request a FREE proposal to know more about our portfolio of customer analytics services.

#3: Improves response time

Today’s customers are using their voices faster than ever. They hop onto various social media platforms to share their experience good or bad and therefore, having a good customer experience management system has become crucial for businesses. The only way to arm yourself in such a competitive landscape is to use customer experience analytics to improve your response time and proactively fix customer experience issues even before they arise. Customer experience analytics offers actionable insights into customer data that can enhance engagement, experience, and improve sales.

#4: Aids in enhancing the customer journey

Availability of immense data can help companies to improve customer journeys, but only when they have proper customer experience analytics solution in place. Companies who still focus on legacy structures or traditional approaches to serve their customers will not succeed because of their resistance to change. Embracing customer experience analytics is the key to improve your customer’s journey and make them feel valued, cared, and engaged.

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Customer Experience Management: Revamping Customer Engagement Effectively

What is Customer Experience Management?

Customer experience management is a concept that deals with the conscious and subconscious perceptions of the customer about a particular brand. Such perceptions are the results of all communications and interactions with that particular brand during the customer life cycle. Customer experience management helps in meeting and fulfilling customers’ demands effectively in real-time. It is an approach that helps in discerning customers’ preferences and delivering them with personalized services. Consequently, this improves customer loyalty, retention, satisfaction, and advocacy. The personalized experiences entice customers to evangelize others about your brand, thereby, acting as a perfect medium for advertising. Additionally, customer experience management helps businesses to extract actionable insights about customers’ behavior from all channels and touchpoints across the organization with precision and speed.

Customer experience management can help companies in predictive analysis and continuous tracking of customer behavior. Want to know how? Get in touch with us now!

Why is Customer Experience Management Important?

Today’s business environment is highly competitive and hyper-connected. Companies to stay ahead of the curve, need to understand their customers and their needs completely to enhance customer service and experience. This is where customer experience management can help. An effective customer experience management can do the following:

  • Reduce costs by lowering customer churn rate
  • Enhance customer loyalty through valued customer service and interactions
  • Boost revenue through word of mouth sales as well as sales from existing customers
  • Strengthen brand image by offering a personalized customer experience
  • Turns new customers into potential and loyal customers
  • Increases customer advocacy
  • Assist in staying ahead of the competition

Challenges Businesses Face in Customer Experience Management

Challenge #1: Creating steady customer experience across all the channels

Today, customers are well informed and have high expectations from the brands. They expect to receive good service levels from different channels and at the same time they desire for a consistent brand value proposition.  But when it comes to channel proliferation, it makes it tough for businesses to ensure such consistency across all channels and this emerges out to be one of the major challenges in customer experience management.

Quantzig helps businesses to quantify and forecast the value of individual customers across various dimensions. Our analytics solutions help companies in identifying and curating high-value customers to develop effective marketing strategies and maximize profitability. Request a FREE proposal to know more about our portfolio of services.

Challenge #2: Integrating brand and channel experiences

Customers demand integrated channel experience, but it is challenging for the businesses to offer due to the hurdles like legacy processes and technology barriers. Also, organizational territorialism acts as a major obstacle for businesses to establish a proper customer experience management system.

Challenge #3: Data collection still in the phase of evolution

Most brands today are collecting data through a method of traditional exchange of giving and take which means brands give their consumers regular information for free like updates on new and existing products and collect valuable personal information. However, this exchange is not ideal, and the model needs to evolve. Companies need to understand the need and demands of every individual customer. They need to use customer data wisely to serve the customers with exactly the same information that they want to know.

Key Steps to Getting Customer Experience Management Right

Step #1: Create and maintain proper customer profile

For establishing an effective customer experience management process, you need to understand your customers completely.  This can be done by creating and maintaining a proper customer profile. Such profiles can help in analyzing and measuring the customer journey and customer lifecycle at every touch point across multiple channels. The complete knowledge about customers paves the way for better service and strengthen the relationships. Companies can use structured and unstructured data to create a customer profile. Furthermore, it can help in adding customer value, behavioral analysis, and propensity scores. Creating a customer profile can help in improving customer experience management in three ways:

  • Suggest ways to improve the customer experience at specific touch points.
  • Understand customer demands and what they expect you to do for them.
  • Facilitates better decision making.

Step #2: Personalize customer service

The next step in improving customer experience management is the personalization of customer service. If you know your customers, you can focus on the context in which the customer operates. The data derived from the customer profile can help in maintaining that focus, provided you keep on enriching the existing data with new sources and information. Consequently, this can help in serving customers with insightful offers, relevant recommendations, and services when the customer is most receptive. You need to keep this in mind that today customers are more powerful, have more choices and presence than ever before. Therefore, providing a relevant, timely and insightful message is important and it can prevent them from getting alienated. Also, this drives brand loyalty and improves brand value.

Want to know how customer analytics solutions can help you improve customer experience management in real-time? Request a FREE demo below.

Step #3: Adopt the approach to deliver the right message at the right time

The third step in customer experience management involves the use of analytics. If you want to serve your customers with the best offers at the right time at each touch point, you need to leverage analytics solutions. Mapping analytics at every specific stage of a customer life cycle can help in delivering the right message to the right place at the right time. Every stage in the customer life cycle is crucial, whether it is the initial consideration, the stage of evaluation, the stage of purchase, or post-purchase. Each stage offers an opportunity to improve customer experience management and to gain more insights into the customer’s journey. Such valuable insights can improve marketing processes and overall business outcome.

How Can Quantzig Help Your Customer Experience Management?

In a rapidly evolving market landscape, customers are more connected and empowered as they have access to information anywhere and anytime. This makes it vital to analyze and forecast customer behavior to stay ahead of the curve. Our customer analytics solutions help businesses get a better understanding of the buying behavior of customers, their lifestyle preferences through real-time dashboards. Precise predictions of customers’ buying behaviors help businesses deliver relevant offers and improve customer experience management. At Quantzig, the consultants and data scientists help companies to build customer analytics capabilities and strengthen vision to discover and drive continuous business excellence.

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A Step-by-Step Guide to Building a User Journey Map

While building a product it is easy to develop a tunnel vision. Companies spend a lot of time thinking about every single process and every little feature running under the hood. But the interface of the user is different for your product. They have no reason to care for your product or service until you show them what it can do for them. Turning first-time users into long-term customers require a very good understanding of what your users want and where are they coming from. This is where user journey maps come into the picture. 

Creating user journey map can help a company to keep its user motivation at the front of the mind, create the best customer experience and get users where they want to go. By using a user journey map, it is convenient for companies to make granular but pivotal tweaks that can help users accomplish their goals faster and easier, come back to do it again, and build habits around your product or service, all from your onboarding user experience. But in order to understand how people actually use your product or service, it is important that you first understand the essence of the whole experience from the perspective of the user and a user journey map can shed light on that.

At Quantzig, we understand the difference that a user journey map can create for any business. And to help companies excel in the competitive landscape, our team of experts has designed a step-by-step guide to building user journey maps that can assist companies to get into the minds of their customer and analyze their pain and needs to provide better customer experience and improve ROI.

Precisely predicting future buying behavior of customers is not an easy task for businesses. Customer journey mapping tools may hold the key to success. Get in touch to know more about the benefits of our customer journey analytics solutions.

What is a User Journey Map?

A user journey map is a timeline of user actions that explains the relationship between your brand and its customers. It is a visualization of the interactions of a user with your product or service from their point of view. Customer journey mapping tools help in creating a timeline of all touchpoints between a customer and your organization. The user journey map helps your company to gain insight into how customers experience your product, based on their unique goals and motivations. Mapping out the experiences of your users enables you to understand several important factors that shape the overall impression they will walk away with.

Steps to Build a User Journey Map

Before creating a user journey map, it is very important that you review the goals of your business or service. This insight can help you align user and business goals.

Step #1: Define the behavioral stage

Your customers might go through different stages while navigating your site and this depends on your business type. These different stages provide a detailed insight into the changing behaviors of the customers. Companies through qualitative and quantitative research will have a fair idea of the process that the customers go through right from the first touchpoint to the eventual process of purchasing and subsequent interactions. This will result in the creation of a useful user journey map.

We understand the challenges companies face in identifying and curating high-value customers to develop marketing strategies to maximize profitability. Our user journey map solution provides best-in-class frameworks to identify factors for customer churn and develop effective strategies that will improve customer retention. Request a free demo below for more insights.

Step #2: Create a user persona

A user journey map is always focused on a user persona who experiences the journey. Therefore, to build a rigid user journey map, it is important that you create a user persona based on the information you have about your target audience. User persona should always be created based on information you have about your target audience. That’s why you should always start with user research. Having solid information about your users will prevent you from making wrong assumptions.

Collect and analyze the available information about your target audience:

  • Interview your potential users
  • Administer contextual inquiry
  • Analyze the user surveys results

Step #3: Define different scenario and user expectations

The scenario explains the situation that the user journey map addresses. It can be both real or anticipated. For a better user journey map, it is also important to define what expectations a user persona has about the interaction.

Step #4: Create a list of touchpoints

Touchpoints are user interactions and actions with the product or business. It is important to examine all major touchpoints and all channels associated with each touchpoint to create an effective user journey map.

Are you facing difficulties in quantifying and forecasting the value of individual users across dimensions such as time, product lines, and segments? Request a free proposal to understand how user journey mapping can help.

Step #5: Consider user intentions

For any business to create an effective user journey map, it is important to understand the factors that motivate the user to interact with their product or service. Additionally, it is also crucial to analyze what solutions are users looking for in a specific product or service. Different user segments will have different reasons and different goals to accomplish.

Step #6: Sketch the journey

Now in this step, you need to put together all the accumulated information and sketch out a user journey map in a step-by-step format. You can start by making a unique and general user journey map. The information you gather allows you to create a timeline of user interactions with your product and brand. This timeline can include things like:

  • Touchpoints of user
  • Benchmark actions and accomplishments
  • Scheduled notifications

Step #7: Validate and refine user journey

User journey map should result in truthful narratives and not fairy tales. Even when a customer journey is based on user research, it’s important to validate it. You need to use the information from usability testing sessions. Customer journey analytics can tell you that your journey resembles a real use case. The last but not the least is to gather and analyze the information about your users regularly to make your user journey map give you optimum results.

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How to Get Customer Experience Management Right?

How consumers feel and think about your company is a reflection of how you treat them. So, if customers are disappointed with the quality of your product or service, it will make you a subpar brand in the eyes of customers. This is where customer experience management helps. Customer experience management is not only about serving your online customers, but it is also about knowing your customers completely. This can help you deliver personalized experiences that will convince them to not only remain loyal to you but also to proselytize to others about your brand. Customer experience management becomes much easier Contact USwith the help of customer experience analytics.

Customer experience analytics helps you to step up your management game by analyzing all the touchpoints of your customer. It helps in tracking consumer behavior, recording support interactions, and questioning the reasons behind customer dissatisfaction. It also helps you realize that from Facebook ads to packaging to service calls, it is necessary to evaluate all to know how you listen and respond to your customer. In this article, we have listed out a few simple steps to guide in getting your customer experience management right. But before probing into those steps, let’s understand why customer experience management is important.

steps to getting customer experience management right (1)

Why is customer experience management important? 

  • To strengthen the preference of brand through differentiated experiences.
  • To improve revenue with new sales from word of mouth and incremental sales from existing customers.
  • To boost customer loyalty through memorable and valued customer interactions.
  • To lower costs by minimizing customer churn.

Key steps to getting customer experience management right 

Build and maintain complete customer profiles

To deliver a stellar customer experience, you have to know your customers better than ever before. This means building and maintaining complete customer profiles to help you analyze and measure your customers’ journeys at every touch point across multiple channels. The more you know your customers, the more effective you will be at delivering relevant offers to them. Furthermore, the relevant offers help you to develop closer relationships with your customers, driving retention and loyalty. Also, by analyzing structured and traditional data in conjunction with nRequest Proposalewer types of data, you can:

  • Learn the strategy to improve the customer experience at specific touch points.
  • Understand the demands of your customer and their expectation.
  • Make faster and better decisions.
  • Personalize your customers’ interactions.

Personalize the interaction

Once you have a thorough understanding of the customer, you can use that knowledge to personalize every interaction. It is very important to focus on the customer and the context in which the customer operates. This can help you to deliver relevant, recommendations, insightful offers, advice and service actions to your customers. It is necessary to remember that customers have more power, presence, and choice than ever before. If you don’t provide them a relevant, personal, timely, and insightful message, you will alienate them immediately. But if you do, you will easily drive brand loyalty.bannerqz

Right message at the right place and the right time

It is necessary to map analytics to particular stages in the customer lifecycle to improve the customer experience and deliver the maximum value at each customer touchpoint. This helps you deliver the right message at the right place and time. Each stage of the customer lifecycle is important, starting from initial consideration to active evaluation to the time of purchase and even the post-purchase experience. Customer experience analytics can offer the opportunity to improve the customer experience at each stage. And every stage is an opportunity to gain detail insights that can be implemented in your marketing processes for the future.


To empower your business with better customer experience management, request a proposal now

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Choosing the best customer acquisition strategy for new businesses

Does your business have a solid customer acquisition strategy? If not, its high time that you do. Without a strong customer acquisition strategy, growing your business prospects will be nothing less than a long struggle. Over the past decade, the customer acquisition cost has increased by over 50%. With the rising market competition, marketing is becoming more expensive than ever before and customers are becoming more loyal to brands that attract their attention and provide them the best deals. This means that brands now need to be smarter when formulating their customer acquisition strategy. Here are four proven strategies to get it right:Request Proposal

Identify the target customers

One of the most essential steps in building a strategy to acquire customers is to know who your target customers are and where they are located. In order to improve your chances of customer acquisition, you need to be where your target customers are – that is, both the online and offline presence of your customers. Once you’ve figured out the places and locations that your customers tend to frequent, you will be able to develop marketing strategies according to this information. This also reduces your customer acquisition cost as you would not have to spend on platforms or channels that do not yield the desired results.

Incorporate video content

Content marketing is one of the most effective ways for new businesses to reach out to their target customers, and video content takes it one step further. However, it is important to note that the content should not only be interesting but should also provide value to the customers in a significant way. Various social media channels can be leveraged to fuel such efforts and garner greater attention from the user. Also, the customer acquisition cost of reaching out to the target audience through social media also goes easy on the pocket for new businesses that might be going through a cash crunch.

Referral strategyContact US

Referrals are one of the most effective customer acquisition strategies that work for new businesses. The challenge here is to figure out a way to encourage your customers to refer potential new customers. Businesses can offer their current users incentives like discounts or other exciting offers that would prompt them to refer others to their products or services. Companies incentivize new customers by giving them attractive offers to them to purchase the company’s products or avail the services.

E-mail marketing

E-mail marketing might look like an outdated customer acquisition strategy. However, email marketing is still a great platform for companies to promote quality content, product information, and discounts and events. The customer acquisition cost for e-mail marketing is also significantly lesser when compared to several other marketing channels.


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