customer acquisition strategy

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Four Pillars of a Robust Customer Acquisition Strategy

Four Pillars of a Robust Customer Acquisition Strategy

What Is Customer Acquisition? Customer acquisition is a process to bring new customers down the marketing funnel from brand awareness to purchase decisions. It encompasses the entire journey of a buyer, from the time they become a lead until they become a loyal...

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A Step-by-Step Guide to Building a User Journey Map

A Step-by-Step Guide to Building a User Journey Map

While building a product it is easy to develop a tunnel vision. Companies spend a lot of time thinking about every single process and every little feature running under the hood. But the interface of the user is different for your product. They have no reason to care...

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How to Get Customer Experience Management Right?

How to Get Customer Experience Management Right?

How consumers feel and think about your company is a reflection of how you treat them. So, if customers are disappointed with the quality of your product or service, it will make you a subpar brand in the eyes of customers. This is where customer experience management...

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