Emerging Digital Media Industry Trends 2020
Digital media companies often struggle when it comes to keeping up with the perpetual onslaught of new channels to reach targeted audiences. However, for digital media companies, the most challenging task is reaching out to the targeted audience. Effective engagement...
Entertainment Industry Trends: What’s in Store for 2020?
The entertainment industry is evolving at an unprecedented rate globally. Coupled with growth, the challenges faced by this industry are also increasing due to factors such as increased pressure to enhance the customer experience. Moreover, the shift in...
Behavioral Segmentation: A Five-Minute Guide to go from Novice to An Expert
What is behavioral segmentation? Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior. This approach of market segmentation focuses more on the distinct actions of customers...
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