LONDON: Quantzig, a global analytics services provider, has recently completed their latest customer lifetime value prediction for a telecom industry client. The global telecom industry consists of giant players that make communication possible on a global scale,...
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Organic Food Supplier Increases Customer Satisfaction by Leveraging Customer Analytics
LONDON: Quantzig, a global analytics services provider, has recently completed its latest customer analytics engagement for an organic food supplier. The organic food industry is witnessing promising growth on a global scale due to the rising awareness of the health...
The Perks of Being Loyal – Why Loyalty Management Programs?
Customers like options, they like experimenting, and they seek innovation. At a time when consumers’ preferences are dynamically changing with customers ready to experience new brands, the marketing effort of businesses is getting challenging. Each brand and product...
Secret Tips to Reduce Customer Churn Rate in the Telecom Industry
The telecom industry is reaching a saturation point for its voice sales and wireless penetration. It can be inferred that there are hardly any new customers to be tapped. Everyone is using the basic telecom services, making it difficult for telecom companies to grow...
Telecom Services: Leveraging Customer Analytics to Segment Customers and Predict the Rate of Churn
The client: Telecom services provider Area of engagement: Customer analytics The telecom services sector has changed radically in the last couple of years due to the ongoing innovations and developments and companies will continue to expand their operations at a...
Customer Analytics Helps a Renowned Media and Entertainment Company to Analyze Media Consumption Patterns
The client: Media and entertainment provider Area of engagement: Customer analytics Over the past few years, the media and entertainment industry has undergone a major digital revolution. Mergers and acquisitions have been the key factors for the growth of the...
Non-Alcoholic Beverage Sector Market Analysis – How Customer Behavior Analytics Solutions Helped a Non-Alcoholic Beverage Firm to Find the Right Target Prospects
LONDON: Quantzig, a global analytics services provider, has recently completed its latest customer behavior analytics for a non-alcoholic beverage firm. The non-alcoholic beverages market is witnessing promising growth owing to rising disposable income, population...
The Power of Data to Drive Successful Product Personalization in the Food and Beverage Industry
In a world where there are more food & beverage brands than the kind of food itself, competitors are fighting against each other to gain consumer attention. Many brands have come up with innovative products, packaging, and marketing to grab more eyeballs from the...
Why are All Eyes on “Digital Transformation” in the Business World?
Enhancing customer experience has now become a new slogan for companies around the globe. The growing focus of businesses towards improving customer experience is encouraging them to identify new ways to do so. Digital transformation has started to change the way...
Is Social Media Analytics Nearing its End?
The freedom of expressing thoughts and creating social connections is one of the major factors driving the explosive growth of social media. People are free to express their feelings, likes or dislikes, and opinions on any matter in social media. This open expression...