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The Perks of Being Loyal – Why Loyalty Management Programs?

The Perks of Being Loyal – Why Loyalty Management Programs?

Customers like options, they like experimenting, and they seek innovation. At a time when consumers’ preferences are dynamically changing with customers ready to experience new brands, the marketing effort of businesses is getting challenging. Each brand and product...

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Is Social Media Analytics Nearing its End?

Is Social Media Analytics Nearing its End?

The freedom of expressing thoughts and creating social connections is one of the major factors driving the explosive growth of social media. People are free to express their feelings, likes or dislikes, and opinions on any matter in social media. This open expression...

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