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The progress of digital marketing over the years has been phenomenal. Advertisers used to rely on one single message for all to do the job in traditional media. However, with the advancement in digital media and big data, it is possible to personalize the marketing...
Organizations in the automotive landscape are leveraging the use of sentiment analysis to enable real-time monitoring capabilities and gain an overview of wider public opinion. With the help of sentiment analysis, organizations can enhance their social media...
Highlights of the Customer Segmentation Case Study ParticularsDescriptionClientA global retail industry chainChallengeUnclear competitor strategy and slowing growthSolutionDeveloped value-based customer segments and set priority levels, developed specific actions to...
Over the years, the consumption of beverages has sneaked through conventional beliefs and has become a part of the daily course with a considerable number of people consuming it as an aperitif. The changing preferences of consumers have brought in a new dimension to...
For the past couple of years, the healthcare industry has been witnessing relentless growth with major pharmaceutical companies offering advanced medications. Major organizations are highly relying on innovations to bring “pharmacies closer to their customer’s...
Gone are the days of loyalty and preference for a particular brand. In the world of seamless connectivity, customers are looking for convenience, promotions, and price flows at every point of shopping. With a variety of products manifested in the form of choices,...
Sales force effectiveness (SFE) is not a new concept; in fact, this idea has been around for ages, but organizations never paid any attention to it. Earlier, businesses followed a traditional sales process that entailed face-to-face meetings and repeated interactions...
Quantzig’s recent study on social listening for a leading European telecommunications company identifies the topic of interest, influencers, and improves customer engagement. Social Media Analytics in the Telecom Industry Bridging the gap between the customers and the...
Typical Customer: ‘I don’t think I like this’ Typical business: ‘Sorry, but that’s all that we got right now’ And the customer was never heard from ever again. That’s all it takes in this age of retail abundance and social media to shoo away a potential customer and...
Consumers today are highly connected and informed, and can easily convey their preferences, demands, and dislikes to the world at large via the Internet. To effectively retain customers and cater to their needs, businesses should utilize customer-centric...
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