Four Pillars of a Robust Customer Acquisition Strategy
What Is Customer Acquisition? Customer acquisition is a process to bring new customers down the marketing funnel from brand awareness to purchase decisions. It encompasses the entire journey of a buyer, from the time they become a lead until they become a loyal...
Customer Analytics Engagement: How a Leading Banking and Insurance Company Witnessed a 2x Increase in Customer Loyalty
The client is a leading banking and insurance company based out of Denmark with a strong presence in more than 15 countries. With the rise in its global customer base, the company was looking at deploying an innovative approach to analyze attributes, journeys and...
3 Ways to Boost Business Expansion Strategies Using Customer Behavior Data
By using customer behavior data, companies across industries can analyze how their customers respond to their products and services, followed by their marketing and selling. Businesses that truly understand their customers, can come up with Can improve their products...
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