The client is a leading financial services company based out of Sweden who is known for serving more than 12 billion customers across the globe. Over the last few years, the importance of churn analysis has grown significantly in the banking and finance sector. This...
customer analytics tool
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Track your Customer Lifetime Value to Improve Marketing Performance
In the age where brands have taken the spotlight over the core product, it is becoming increasingly important to measure customers’ spend on brands. Companies are also rolling out loyalty offers and various promotional schemes to fight over a customer with their...
Customer Analytics Helps an Auto Accessories Client Recapture Customers and Bolster Market Shares
The customers of today are more empowered and connected than ever before. With the relentless growth in technology, customers have easy access to information from anywhere and anytime at their fingertips. The heightened expectation of customers is forcing the auto...
Pricing Analytics Helps a Global Retailer to Improve Product Pricing
Gone are the days of loyalty and preference for a particular brand. In the world of seamless connectivity, customers are looking for convenience, promotions, and price flows at every point of shopping. With a variety of products manifested in the form of choices,...
Customer Analytics and Business Intelligence Solutions for a Leading Retail Chain
Customer analytics comprises processes and techniques, such as data visualization, information management, predictive modeling, and segmentation, to give organizations the necessary insights to deliver offers that are relevant and timely. Customer analytics combined...
Marketing Analytics Engagement and Market Mix Optimization for a Leading Retail Chain
"The customer is always right" is a quote attributed to a venerable Chicago retailing pioneer Marshall Field. That customer-centered approach of doing business was cutting-edge towards the end of the 19th century and soon became synonymous with Mr. Field's department...
What Can You Do with Customer Analytics?
Customer analytics is the process of collecting and analyzing data related to a business’s current and potential customers. Customer analytics allows businesses to understand customer behavior and patterns better to increase customer satisfaction and retention,...