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The client is a leading financial services company based out of Sweden who is known for serving more than 12 billion customers across the globe. Over the last few years, the importance of churn analysis has grown significantly in the banking and finance sector. This...
In the age where brands have taken the spotlight over the core product, it is becoming increasingly important to measure customers’ spend on brands. Companies are also rolling out loyalty offers and various promotional schemes to fight over a customer with their...
The customers of today are more empowered and connected than ever before. With the relentless growth in technology, customers have easy access to information from anywhere and anytime at their fingertips. The heightened expectation of customers is forcing the auto...
Gone are the days of loyalty and preference for a particular brand. In the world of seamless connectivity, customers are looking for convenience, promotions, and price flows at every point of shopping. With a variety of products manifested in the form of choices,...
Customer analytics comprises processes and techniques, such as data visualization, information management, predictive modeling, and segmentation, to give organizations the necessary insights to deliver offers that are relevant and timely. Customer analytics combined...
"The customer is always right" is a quote attributed to a venerable Chicago retailing pioneer Marshall Field. That customer-centered approach of doing business was cutting-edge towards the end of the 19th century and soon became synonymous with Mr. Field's department...
Customer analytics is the process of collecting and analyzing data related to a business’s current and potential customers. Customer analytics allows businesses to understand customer behavior and patterns better to increase customer satisfaction and retention,...
Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.
We create focused advanced analytics solutions, turning data into actionable, intelligent insights, to optimize and transform different areas of the client’s business.
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