Track your Customer Lifetime Value to Improve Marketing Performance
In the age where brands have taken the spotlight over the core product, it is becoming increasingly important to measure customers’ spend on brands. Companies are also rolling out loyalty offers and various promotional schemes to fight over a customer with their...
Customer Analytics Helps an Auto Accessories Client Recapture Customers and Bolster Market Shares
The customers of today are more empowered and connected than ever before. With the relentless growth in technology, customers have easy access to information from anywhere and anytime at their fingertips. The heightened expectation of customers is forcing the auto...
Pricing Analytics Helps a Global Retailer to Improve Product Pricing
Gone are the days of loyalty and preference for a particular brand. In the world of seamless connectivity, customers are looking for convenience, promotions, and price flows at every point of shopping. With a variety of products manifested in the form of choices,...
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