Customer Experience Management: Revamping Customer Engagement Effectively
What is Customer Experience Management? Customer experience management is a concept that deals with the conscious and subconscious perceptions of the customer about a particular brand. Such perceptions are the results of all communications and interactions with that...
A Step-by-Step Guide to Building a User Journey Map
While building a product it is easy to develop a tunnel vision. Companies spend a lot of time thinking about every single process and every little feature running under the hood. But the interface of the user is different for your product. They have no reason to care...
A Holistic Guide to Customer Relationship Management
What is Customer Relationship Management? Customer relationship management comprises strategies, practices, and technologies that companies use to manage and analyze customer interactions and data throughout the lifecycle of a customer, to improve customer retention,...
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