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Want to predict your customer’s next move? Or do you wish to analyze how your customers would respond to an offer? Answers to these questions and how you would go about achieving them play a crucial role in driving success in today’s complex media and...
By using customer behavior data, companies across industries can analyze how their customers respond to their products and services, followed by their marketing and selling. Businesses that truly understand their customers, can come up with Can improve their products...
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With the rapid growth of companies in today's technologically-inclined world, it becomes very difficult and tricky to understand customer needs. Companies struggle to engage effectively with their customers due to the dramatic change in customer behaviors. As much as...
The task of determining insurance premium and claims amount to different segments of customers requires a high level of precision. To do so, healthcare insurance companies should identify high-risk customer segments effectively. As a result, healthcare insurance...
Unlike the conventional form of in-store shopping, recent years have witnessed a significant shift in retailing through robust online activities. The customer can make informed decisions using various engagements and from the comfort of their own homes. To stay on par...
Quantzig’s latest study on customer analytics for a leading media and telecom company in the US assures an over 26% increase in the churn probability. Emerging Trends in the Telecom and Media Industry The primary focus of different companies in the telecom and media...
The highly competitive sphere of retail business often has to deal with the challenge of managing the budget and limited people resource in the most productive and cost-effective manner. While tools like AI are already being used to improvise upon the existing...
In the case of a typical business unit, customer experience can be gauged as delightful, lacking or downright horrendous. However, explanatory terms hold emotional meanings when taken in the context of the experience afforded by pharmaceutical companies to its...
Typical Customer: ‘I don’t think I like this’ Typical business: ‘Sorry, but that’s all that we got right now’ And the customer was never heard from ever again. That’s all it takes in this age of retail abundance and social media to shoo away a potential customer and...
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