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Advantages of Market Basket Analysis S NoAdvantages of Market Basket Analysis1.Helps in Setting Prices2.Arranging SKU Display3.Customizing Promotions4.Identifying Sales Influencers What is Market Basket Analysis Market basket analysis is a technique primarily used by...
With the increase in mobile device usage, broad accessibility of the internet, and the abundance of resources, modern consumers have become more informed and updated. Consequently, companies across industries are facing several challenges such as a rise in customer...
Driving Profitability with the Help of Customer Analytics About the Client The client is a leading player in the US retail industry, specializing in the non-alcoholic beverages segment. Business Challenge Businesses today possess huge volumes of data that offer...
Big data analytics has become a game-changer in most, if not all, types of modern industries over the last few years. Some of the key big data applications for modern companies include enhancing customer experience, achieving cost reduction, better-targeted marketing,...
Customer delight, customer satisfaction, user experience, and customer relationship have been the focus of every marketer in this new age. But why are marketers so obsessed with those terms instead of capturing new customers? For starters, it is predicted that it is...
The globalization phenomena have sparked the sheer volume of international travel. People are opting for transportation modes which drastically reduce travel time. As a result, air travel is gaining preference and popularity over rail, road, and sea routes. However,...
LONDON: Quantzig, a global analytics services provider, has recently completed their latest customer lifetime value prediction for a telecom industry client. The global telecom industry consists of giant players that make communication possible on a global scale,...
Customers like options, they like experimenting, and they seek innovation. At a time when consumers’ preferences are dynamically changing with customers ready to experience new brands, the marketing effort of businesses is getting challenging. Each brand and product...
LONDON: Quantzig, a global analytics services provider, has recently completed its latest customer behavior analytics for a non-alcoholic beverage firm. The non-alcoholic beverages market is witnessing promising growth owing to rising disposable income, population...
The task of determining insurance premium and claims amount to different segments of customers requires a high level of precision. To do so, healthcare insurance companies should identify high-risk customer segments effectively. As a result, healthcare insurance...
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