A Three-Minute Guide to Customer Profile Analysis

A Three-Minute Guide to Customer Profile Analysis

With the increase in mobile device usage, broad accessibility of the internet, and the abundance of resources, modern consumers have become more informed and updated. Consequently, companies across industries are facing several challenges such as a rise in customer...
Why Should Your Business Calculate Customer Lifetime Value?

Why Should Your Business Calculate Customer Lifetime Value?

Customer delight, customer satisfaction, user experience, and customer relationship have been the focus of every marketer in this new age. But why are marketers so obsessed with those terms instead of capturing new customers? For starters, it is predicted that it is...

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